More and more European families prefer frozen fish to fresh fish: it is the result of the latest estimates on the import-export of frozen fish in the European Union.
There has been a reversal of the trend compared to previous studies: if previously consumers opted for fresh fish, there is now much more awareness in shopping in a sustainable and safe way.
Buyers want to know exactly the origin of the products on the market at all stages of production.
For this reason, frozen wholesalers are legally required to meticulously indicate the origin of the fish: this makes the import-export process completely transparent and accessible to the attentive consumer.
Through freezing, many wastes are also avoided and the fight against food waste, in the last decade, is of growing interest for the world population.
Another factor to consider is that fish that is sold fresh in supermarkets has actually been, in some cases, pre-frozen and thawed.
Frozen fish is instead selected and frozen just as soon as it is caught and this is how it is preserved in better conditions than the fish sold fresh or presumed.
Thanks to freezing, in fact, all the nutritional properties of the various types of fish and crustaceans are kept intact.
This means that more and more European families have the opportunity to access a less prohibitive price to a healthy and balanced diet, thanks to the numerous nutrients present in fish.
This is why frozen fish has proved to be the cheapest, safest and most eco-sustainable choice compared to fresh products.
Among the best-selling products in the last year we find frozen tuna, frozen lobster, frozen crustaceans, frozen prawns and frozen clean cuttlefish.
The sales boom includes in particular fish from the FAO area n.34, that is caught in the central-eastern Atlantic Ocean.
Thanks to increasingly updated and safe freezing technologies and transparent processes that guarantee the origins of the fish, the widespread prejudice towards the quality of frozen fish is decreasing sharply in all European countries, in favor of a more conscious, eco-sustainable purchase and aimed at saving.
Frozen fish has recently risen in the statistics on purchasing trends in Europe and is currently at the top of the various options available on the market to bring quality fish to the tables of European families.